TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 40(3)
Impact of Service Quality, Satisfaction and Corporate Image on Loyalty: A Study of a Publicly Traded for-Profit University
–Lorena Silva Arrivabene, Paulo Roberto da Costa Vieira & Cecília Lima de Queirós Mattoso [] []
Developing a Specialized Service Quality Model for Universities
–Reza Fazli-Salehi, Mohammad Rahim Esfidani, Ivonne M. Torres & Miguel Angel Zúñiga [] []
Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context
–Amit Shankar, Biplab Datta & Charles Jebarajakirthy [] []
Achieving Student Satisfaction and Student Loyalty in Higher Education: A Focus on Service Value Dimensions
–Rik Paul & Sudeepta Pradhan [] []