TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(11/12)
Special Section: Service Provision and Technology
Once upon a time… technology: a fairy tale or a marketing story?
–Cristina Mele, Francesco Polese & Evert Gummesson [] []
Resource integration through digitalisation: a service ecosystem perspective | Open Access
–Alexey Sklyar, Christian Kowalkowski, David Sörhammar & Bård Tronvoll [] []
Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective
–Helge Löbler & Michelle Wloka [] []
Service Science Management Engineering and Design (SSMED): a semiautomatic literature review
–Orlando Troisi, Debora Sarno, Gennaro Maione & Francesca Loia [] []
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
–Ethel Claffey & Mairead Brady [] []
General Articles
Brands that ‘sell their soul’: offshoring, brand liquidification and the excluded consumer
–Reto Felix & A. Fuat Firat [] []
Branding in the age of social media firestorms: how to create brand value by fighting back online
–Joachim Scholz & Andrew N. Smith [] []
The projected destination brand personalities of European capital cities and their positioning
–Sonya Hanna & Jennifer Rowley [] []