TOC: J Macromar
Introduction
Journal of Macromarketing, 39(3)
Editorial
In this Issue
–Mark Peterson [] []
A Historical Review of Local Intermediaries in Impoverished Contexts
–Stefanie Beninger and Stanley J. Shapiro [] []
Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review
–Maike Gossen, Florence Ziesemer, and Ulf Schrader [] []
The Femme Fatale in Vogue: Femininity Ideologies in Fin-de-siècle America
–Yuko Minowa, Pauline Maclaran, and Lorna Stevens [] []
Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing
–Ross D. Petty [] [] Lead Article in the Special Issue on Africa in the Macromarketing Context
Inter-firm Trust between Emerging Markets: Chinese Firms in Africa
–Esi A. Elliot, Zhen Zhu, and Fei-Ling Wang [] []
Commentary
A Challenge within Macromarketing: Global Disasters
–Dawn Iacobucci [] []
Book Reviews
Generation Left
–Alan Bradshaw []
The Fluid Consumer: Next Generation Growth and Branding in the Digital Age
–James Robert Blair []