Analytics in Sales
Introduction
Special issue of Journal of Marketing Analytics; Deadline 30 Nov 2019
The Journal of Marketing Analytics announces a special issue on “Analytics in Sales”, edited by Dr. Ricky Fergurson, Indiana State University (USA).
The goal of this Journal of Marketing Analytics special issue on “Analytics in Sales” is to provide a forum for research papers on topics demonstrating the use of data-driven decision-making and strategic leveraging of data in the area of selling and sales management research. We encourage the submission of conceptual, theoretical and empirical papers, and are especially welcoming interdisciplinary and cross-cultural manuscripts.
Suggested topics include (but are not limited to) the following:
- Predicting customer behaviors and improving lead generation
- Internet trends and customer sentiment; Social media mining and maximizing sharing of useful content
- How real-time insights can help you identify leads and drive revenue.
- Revenue generation per customer
- CRM: Using the mobile platform in CRM; Using CRM to drive sales performance
- Customer value modelling: Cost of maintaining the relationship; Firing low value customers; Maximizing customer lifetime value
Submissions for the special issue can begin immediately, with a final deadline for full paper submissions by November 30th, 2019. Please submit papers at
Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing ricky.fergurson@indstate.edu, anjala.krishen@unlv.edu or mpetresc@nova.edu