TOC: Mar Sci
Introduction
Marketing Science, 38(4)
Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers
–Przemyslaw Jeziorski, Elena Krasnokutskaya, and Olivia Ceccarini [] []
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
–Mina Ameri, Elisabeth Honka, and Ying Xie [] []
Learning in Online Advertising
–W. Jason Choi and Amin Sayedi [] []
Search and Learning at a Daily Deals Website
–Mantian (Mandy) Hu, Chu (Ivy) Dang, and Pradeep K. Chintagunta [] []
Lead Offer Spillovers
–Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, and Kenneth C. Wilbur [] []
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data
–Zibin Xu and Anthony Dukes [] []
Inference for Product Competition and Separable Demand
–Adam N. Smith, Peter E. Rossi, and Greg M. Allenby [] []
Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns
–Feihong Xia, Rabikar Chatterjee, and Jerrold H. May [] []