TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(7)
Ethical limits to the intrusiveness of online advertising formats: A critical review of Better Ads Standards
–Daniel Belanche [] []
Millennials’ ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad
–Miguel Angel Zúñiga & Ivonne M. Torres [] []
Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category
–Johan Anselmsson & Burak Tunca [] []
Ad scepticism and retouch-free disclaimers: Are they worth it?
–Maria Petrescu, Michela Mingione, John Gironda & Herbert Brotspies [] []
Case Reports
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
–Steven Bellman, Amy Rask & Duane Varan [] []
Brand resurrection in an emerging economy
–Sujatha Manohar & Varisha Rehman [] []