TOC: J Global Mar
Introduction
Journal of Global Marketing, 32(4)
Editorial
New Perspectives in International Consumer Behavior Research
–Ajay K. Manrai [] []
Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising
–Barbara Czarnecka & Bruno Schivinski [] []
Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers | Open Access
–Eleni Anastasiadou, Cecilia Lindh & Thibault Vasse [] []
Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness
–Morgan X. Yang, Haksin Chan, Irina Y. Yu & Henry Fock [] []
Gender, E-Banking, and Customer Retention
–Mahmoud Abdulai Mahmoud [] []
Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets
–Ali Homaid Al-hajla, Bang Nguyen, T C Melewar, Chanaka Jayawardhena, Ezlika Ghazali & Dilip S. Mutum [] []