TOC: J Brand Man
Introduction
Journal of Brand Management, 26(5)
Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account
Per Åsberg & Henrik Uggla
Branding an industry?
Domen Bajde
City branding through cinema: the case of postcolonial Hong Kong
Steven Chen & Eric Shih
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
S. Venus Jin & Aziz Muqaddam
Managing the Mayo Clinic brand: a case study in staff-developed service performance standards
Denise M. Kennedy
Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy
Evandro Luiz Lopes & Ricardo Teixeira Veiga
From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands
Mona Mrad, Maya F. Farah & Stephanie Haddad
Understanding the drivers of consumer–brand identification
Jenniina Sihvonen
Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits
Yang-Im Lee & Peter R. J. Trim