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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Rajkumar Venkatesan, Alexander Bleier, Werner Reinartz & Nalini Ravishanker

How intrafirm intermediary salespeople connect sales to marketing and product development
Gabriel R. Gonzalez & Danny P. Claro

Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions
Jeremy S. Wolter, Dora Bock, Jeremy Mackey, Pei Xu & Jeffery S. Smith

When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers
Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer & Son K. Lam

When pushing back is good: the effectiveness of brand responses to social media complaints
Marius Johnen & Oliver Schnittka

Consumer response to design variations in pay-what-you-want pricing
Ranjit M. Christopher & Fernando S. Machado

The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Parker J. Woodroof, George D. Deitz, Katharine M. Howie & Robert D. Evans

Effects of dominance transitions on advice adherence in professional service conversations
Helen Si Wang & Chi Kin (Bennett) Yim

Short- and long-term market returns of international codevelopment alliances of new products
Nukhet Harmancioglu, David A. Griffith & Tuba Yilmaz

A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Ling Peng, Geng Cui, Yuho Chung & Chunyu Li

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