CNS Vithala Rao Award
Introduction
Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann and Scott A. Neslin have won the Customer Needs and Solutions Vithala R. Rao Award for the 2015 article on multihchannel usage
Recipient for the 2019 (inaugural) Customer Needs and Solutions Vithala R. Rao Award,
Recipient for the 2019 (inaugural) CNS Vithala R. Rao Award, which was announced and presented to the authors on 8/8/19 in Chicago during Vithala R. Rao’s (retirement) Celebratory Symposium, is
“The Long-Term Effect of Multichannel Usage on Sales” by Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin. Published: March 2015, Volume 2, Issue 1, pp 41–56,
Congratulation again to Tolga, Kamel, Don, and Scott!