TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 18(3)
Customer, Corporation, and Cause: A Comprehensive Model of Cause Selection in Cause-Related Marketing
–Reza Fazli-Salehi, Ivonne M. Torres & Miguel Angel Zúñiga [] []
Applying the Right Relationship Marketing Strategy through Big Five Personality Traits
–Aylin Caliskan [] []
Consumer Trust in Internet Marketing and Direct Selling in China
–Patrick Poon & Gerald Albaum [] []
The Mediating Role of Relationship Marketing between Service Quality and Customer Loyalty
–I. Wayan Jaman Adi Putra & Dessy Pramita Putri [] []