Multichannel and Omnichannel Shopping
Introduction
Peng Zhang seeks studies on multichannel marketing including non-published work
Dear Community
My name is Peng (Vincent) Zhang, a fourth-year doctoral student from the University of Georgia. I am right now working with my advisor (Anindita Chakravarty) and another fellow student (Seoyoung Kim) on a meta-analysis project about ‘multichannel’/’omnichannel’ shopping.
We are in the process of paper search at present, with the hope to more inclusively collect studies that are not published yet (i.e., under work in progress or conference presentation). Should you be undertaking some relevant research, please kindly contact us at vincentz@uga.edu. We appreciate your help and support.
Regards.
Peng (Vincent) Zhang
PhD Candidate, Marketing
Terry College of Business | The University of Georgia
vincentz@uga.edu