TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 47
Feeling Confident and Smart with Webrooming: Understanding the Consumer’s Path to Satisfaction
Carlos Flavián, Raquel Gurrea, Carlos Orús
App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously
Huan Liu, Lara Lobschat, Peter C. Verhoef, Hong Zhao
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
Isabel P. Riquelme, Sergio Román, Pedro J. Cuestas, Dawn Iacobucci
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
Marios Theodosiou, Evangelia Katsikea, Saeed Samiee, Katerina Makri
The Effect of Cross-Channel Integration on Cost Efficiency
Takumi Tagashira, Chieko Minami
Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
Wei Wang, Gang Li, Richard Y.K. Fung, T.C.E. Cheng
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
Sarit Moldovan, Yael Steinhart, Donald R. Lehmann
The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits
Sha Zhang, Koen Pauwels, Chenming Peng
The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions
Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior
Yongwoog Andrew Jeon, Hyunsang Son, Arnold D. Chung, Minette E. Drumwright
Consumer Processing of Online Trust Signals: A Neuroimaging Study
Luis-Alberto Casado-Aranda, Angelika Dimoka, Juan Sánchez-Fernández
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
Nadine Schröder, Andreas Falke, Harald Hruschka, Thomas Reutterer
Erratum to ‘“How to Project Customer Retention” Revisited: The Role of Duration Dependence’ [Journal of Interactive Marketing 43 (2018) 1–16]
Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin, Thomas Steenburgh