TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 36(3)
The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising
–Jeffrey R. Foreman, Meng-Hua Hsieh & Aditi Grover [] []
Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising
–Kimberly A. Taylor & Jana N. Knibb [] []
Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth | Open Access
–Akmal S. Hyder, Michelle Rydback, Erik Borg & Aihie Osarenkhoe [] []
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription
–Joshua Fogel & Anna Zhuk [] []
Bridging the dichotomous gap between expectations and perceptions in quantifying hospice care quality
–Brian L. Matthews & Jamie Daigle [] []
What’s my age again? The influence of subjective age on consumer health-related attitudes
–Daniel Brannon & Chadwick J. Miller [] []