TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(7)
The role of relationships in start-up development
–Jan Mattsson, Helge Helmersson & Craig Standing [] []
Modelling brand loyalty in the Nigerian telecommunications industry
–Henry Inegbedion & Eseosa Obadiaru [] []
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance
–Shane W. Mathews, Masahiro Maruyama, Yuka Sakurai, Keith J. Perks & Phyra Sok [] []
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
–P. Balasubramanian & Soorya Soman [] []
Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
–Shahab Zare, Debora Bettiga & Lucio Lamberti [] []