TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(6)
Has Advertising Lost Its Meaning? Views of UK and US Millennials | Open Access
–Sally Laurie, Kathleen Mortimer & Fred Beard [] []
Fluency in Commercial Breaks: The Impact of Repetition and Conceptual Priming on Brand Memory, Evaluation, and Behavioral Intentions
–Nicole Liebers, Priska Breves, Christiana Schallhorn & Holger Schramm [] []
The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions
–Jacqueline K. Eastman, K. Bryant Smalley & Jacob C. Warren [] []
The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia | Open Access
–Andinet Gebreselassie & Roger Bougie [] []
Non-Price Sales Promotion Impact and Moderator Role
–Joseph M. Jones [] []
Determinants of Prices for the Performing Arts
–Hooman Estelami, Nicole N. Estelami & John Lichtmann [] []
Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association
–Yang Feng & Quan Xie [] []