TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 27(3)
Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies
–Jeff S. Johnson, Gregory J. Fisher & Scott B. Friend [] []
Trustworthy Blue or Untrustworthy Red: The Influence of Colors on Trust
–Lixun Su, Annie Peng Cui & Michael F. Walsh [] []
A New Direction for Sales Ethics Research: The Sales Ethics Subculture
–O.C. Ferrell, Mark W. Johnston, Greg W. Marshall & Linda Ferrell [] []
Is it Expensive? The Dual Effect of Construal Level on Price Judgments
–Julian K. Saint Clair, Mitchell L. Hamilton, Omar P. Woodham, Aidin T. Namin & Delancy H.S. Bennett [] []
Business Culture’s Influence on Negotiators’ Ethical Ideologies and Judgment: An Eight-Country Study
–David L. Alexander, Jamal A. Al-Khatib, Mohamad I. Al-Habib, Naima Bogari & Najah Salamah [] []
The Impact of Electronic Word-of-Mouth on Customer Satisfaction
–Hsiao-Ching Kuo & Chinintorn Nakhata [] []