TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(9/10)
Special Section: Academy of Marketing Annual Conference 2018 – Marketing the Brave
2018 Academy of Marketing annual conference: marketing the brave
–Julie Tinson, Carolyn Wilson, Mona Moufahim, Dimitrios Kolyperas, George Maglaras & Iain Black [] []
Preparing for a world without markets: legitimising strategies of preppers
–Norah Campbell, Gary Sinclair & Sarah Browne [] []
The enchanted snake and the forbidden fruit: the ayahuasca ‘fairy tale’ tourist
–Andrew Kristoffer Dean [] []
Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation
–Jacqueline Lynch [] []
Entrepreneurial marketing and hybrid entrepreneurship: the case of JM Reid Bamboo Rods | Open Access
–Caitlin C. Ferreira, Sarah Lord Ferguson & Leyland F. Pitt [] []
General Articles
Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR
–Katherine Dunn & David Harness [] []
Examining store atmosphere appraisals using parallel approaches from the aesthetics literature
–John Murray, Christoph Teller & Jonathan Elms [] []
What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives
–Daniel C. Brannon [] []