Blue Apron Case
Introduction
Eric Schwartz and Daniel McCarthy have a case that can be used as an exercise on retention and CLV
Eric Schwartz and I wrote a case study on Blue Apron which you might find useful as a classroom resource. It could be helpful to faculty looking for a real world exercise on retention and CLV measurement, what they imply, and/or strategies that could be pursued to improve them. It comes with a Powerpoint deck, Excel companion, and example discussion and homework questions. It has been used at over a dozen universities (MBA core and more analytical electives courses) and feedback has been very positive. A link to the case is here:
We would be happy to send those interested an inspection copy of the case if you think this might be interesting in your classroom.
Best,
Dan
Daniel McCarthy
Assistant Professor of Marketing
Emory University
Goizueta Business School
p: 310-570-5249
w:
daniel.mccarthy@emory.edu