TOC: Mar Ed Rev
Introduction
Marketing Education Review, 29(2)
Guest Editorial
TEACHING INNOVATIONS THAT WORK THE (MARKETING) PLAN
–Lora Mitchell Harding & Joe F. Alexander [] []
IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES
–Christy Ashley [] []
CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR
–Burçak Ertimur & David R. Lavoie [] []
SOMETHING OF VALUE: A VALUE PROPOSITION EXERCISE FOR THE MARKETING CLASSROOM
–Rebecca Dingus & Alex Milovic [] []
ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS
–Delancy H. S. Bennett, Geraldo Matos & Yana Andonova [] []
PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS
–Thomas M. Key, Andrew J. Czaplewski & Jeffery M. Ferguson [] []
THE TYRANNY OF TESTS: http://dx.doi.org/NG AWAY WITH TESTS WITHOUT SELLING YOUR SOUL TO GRADING HELL
–Sarah Mittal [] []
THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES
–Rebecca A. VanMeter, Stacey Schetzsle & Katharine Howie [] []
SHINING IN THE CLASSROOM WITH TEACHING MOMENTS
–Kesha K. Coker & D. Joel Whalen [] []