TOC: J Mar Res
Introduction
Journal of Marketing Research, 56(4)
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
–Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks [] []
P2V-MAP: Mapping Market Structures for Large Retail Assortments
–Sebastian Gabel, Daniel Guhl, and Daniel Klapper [] []
Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
–Kyuhong Han, Jihye Jung, Vikas Mittal, Jinyong Daniel Zyung, and Hajo Adam [] []
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
–Susan Fournier and Giana M. Eckhardt [] []
Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices
–Marisabel Romero, Adam W. Craig, and Anand Kumar [] []
Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening
–Eric D. DeRosia and Ryan S. Elder [] []
Managing Laggards: The Importance of a Deep Sales Bench
–Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, Florian Kraus, and Thomas J. Steenburgh [] []
Sales Force Compensation Design for Two-Sided Market Platforms
–Hemant K. Bhargava and Olivier Rubel [] []
The Bright Side of Having an Enemy
–Mushegh Harutyunyan and Baojun Jiang [] []
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
–James A. Dearden, Rajdeep Grewal, and Gary L. Lilien [] []