TOC: J Con Res
Introduction
Journal of Consumer Research, 46(2)
Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes
Jaakko Aspara; Kristina Wittkowski
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa; Jeehye Christine Kim; Amitava Chattopadhyay; Wenbo Wang
Ironic Consumption
Caleb Warren; Gina S Mohr
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
Tom van Laer; Jennifer Edson Escalas; Stephan Ludwig; Ellis A van den Hende
Hedonic Contrast Effects Are Larger When Comparisons Are Social
Carey K Morewedge; Meng Zhu; Eva C Buechel
Nonconscious Nudges: Encouraging Sustained Goal Pursuit
Juliano Laran; Chris Janiszewski; Anthony Salerno
License to Assemble: Theorizing Brand Longevity
Chloe Preece; Finola Kerrigan; Daragh O’reilly
It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement
Elaine Chan; Barbara Briers
Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions
Keith Wilcox; Sonja Prokopec
The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Anthony Salerno; Juliano Laran; Chris Janiszewski