TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(5)
Editorial
Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)
–Charles R. Taylor [] []
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance
–Seounmi Youn & Seunghyun Kim [] []
The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com
–Yeohong Yoon, Alex Jiyoung Kim, Jeeyeon Kim & Jeonghye Choi [] []
‘I owe my life to the kind individual who called the helpline’: exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
–Sidharth Muralidharan & Eunjin (Anna) Kim [] []
The characteristics and business impact of children’s electronic word of mouth in marketing communications
–Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon [] []
React to the future: political visualization, emotional reactions and political behavior
–Bryan McLaughlin, John A. Velez, Melissa R. Gotlieb, Bailey A. Thompson & Amber Krause-McCord [] []
Are we who we follow? Computationally analyzing human personality and brand following on Twitter
–Joseph T. Yun, Utku Pamuksuz & Brittany R. L. Duff [] []
Muslim millennials’ attitudes towards fashion advertising
–Muhammad Talha Salam, Nazlida Muhamad & Vai Shiem Leong [] []