TOC: Psych Mar
Introduction
Psychology & Marketing, 36(8)
Market claims and efficacy information in direct-to-consumer prescription drug print advertisements
Kathryn J. Aikin PhD, Kevin R. Betts PhD, Aysha Keisler PhD, Kathryn Schaefer Ziemer PhD
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership
Nicole Koschate-Fischer, Wayne D. Hoyer, Christiane Wolframm
The zero-price effect in freemium business models: The moderating effects of free mentality and price–quality inference
Thomas Niemand, Robert Mai, Sascha Kraus
Family firms’ identity communication and consumers’ product involvement impact on consumer response
Manuel Alonso-Dos-Santos, Orlando Llanos-Contreras, Pablo Farías