TOC: J Mar Ed
Introduction
Journal of Marketing Education, 41(2)
Editors’ Corner
Keeping the Marketing Curriculum Current in an Era of Digital Disruption
–Victoria L. Crittenden and Robert A. Peterson [] []
Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs
–Lisa Spiller and Tracy Tuten [] []
Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student
–Spencer M. Ross [] []
Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data
–Kristen L. Walker and Nora Moran [] []
Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service
–Andrea Micheaux and Birgit Bosio [] []
The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom
–April Kemp, Elizabeth Randon McDougal, and Holly Syrdal [] []
Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment
–Karen Robson [] []