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The Consumption Consequences of Couples Pooling Finances
Emily N. Garbinsky, Joe J. Gladstone

Predicting the Personal Appeal of Marketing Images Using Computational Methods
Sandra C. Matz, Cristina Segalin, David Stillwell, Sandrine R. Müller, Maarten W. Bos

Uninformative Anchors Have Persistent Effects on Valuation Judgments
Sangsuk Yoon, Nathan Fong

A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising
Gudrun Roose, Iris Vermeir, Maggie Geuens, Anneleen Van Kerckhove

The Influence of Hero and Villain Labels on the Perception of Vice and Virtue Products
Tamara M. Masters, Arul Mishra

Research Reports

Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice
Rod Duclos, Mansur Khamitov

The Feeling of Not Knowing It All
Haiyang Yang, Ziv Carmon, Dan Ariely, Michael I. Norton

I Can’t Get You Out of My Head: The Influence of Secrecy on Consumers’ Self-Brand Connections
Veronica L. Thomas, Robert D. Jewell

Scarce Foods are Perceived as Having More Calories
Anthony Salerno, Julio Sevilla

The Illusion of Double-Discount: Using Reference Points in Promotion Framing
Han Gong, Jianxiong Huang, Kim Huat Goh

A Review of Consumer Embarrassment as a Public and Private Emotion
Aradhna Krishna, Kelly B. Herd, Nilüfer Z. Aydinoglu

How Brands Acquire Cultural Meaning: Introduction
Aradhna Krishna

How Brands Acquire Cultural Meaning
Susan Fournier, Claudio Alvarez

Creating Brand Meaning: A Review and Research Agenda
Rajeev Batra

Crossing Bridges: Assembling Culture into Brands and Brands into Consumers’ Global Local Cultural Lives
Linda L. Price, Robin A. Coulter

Creating Cultural Meaning in Products and Brands: A Psychological Perspective
Deborah J. MacInnis, Carlos J. Torelli, C. Whan Park

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