TOC: Markets/Trziste
Introduction
Market/Trziste, 31(1)
Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness
–Kos Kokliè, M. [] []
What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study
–Nghiem-Phú, B. [] []
Marketing Decision-Making in Hungarian SMEs
–Gáti, M., Bauer, A. [] []
Sustainable Competitive Advantage of SMEs through Resource and Institutional-Based Management: An Empirical Study of Batik SMEs in Central Java, Indonesia
–Kurniati, E.D., Susilowati, I., Suharno [] []
Incongruence in Brand Names and Its Effect on Consumer Preference
–Hendrasto, F., Utama, B.I. [] []
Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
–Kovács, L. [] []