TOC: Mar Sci
Introduction
Marketing Science, 38(3)
Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels
–Hui Li and Kannan Srinivasan [] []
Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games
–Masakazu Ishihara and Andrew T. Ching [] []
Recommending Products When Consumers Learn Their Preference Weights
–Daria Dzyabura and John R. Hauser [] []
Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers
–Quan Zheng, Xiajun Amy Pan, and Janice E. Carrillo [] []
U-Shaped Conformity in Online Social Networks
–Monic Sun, Xiaoquan (Michael) Zhang, and Feng Zhu [] []
Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
–Beth L. Fossen and David A. Schweidel [] []
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
–Anthony Dukes and Yi Zhu [] []
Brand Positioning Based on Brand Image–Country Image Fit
–Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, and Pascal Bruno [] []