TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(6)
Gandhian values and consumption behavior: scale development and validation
–Anubhav A. Mishra, Suresh C. Sharma, Vikas Gautam & Reshmi Manna [] []
Idea generation leveraged from value co-creation process enhances new service development performance
–Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman & Malliga Marimuthu [] []
Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual
–Mark R. Gleim, Jeffery S. Smith & J. Joseph Cronin Jr. [] []
How talent capability can shape service analytics capability in the big data environment?
–Shahriar Akter, Samuel Fosso Wamba, Mary Barrett & Kumar Biswas [] []
Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
–Thu Huong Pham, The Ninh Nguyen, Thi Thu Hoai Phan & Nam Thanh Nguyen [] []