TOC: Intl J Adv
Introduction
International Journal of Advertising, 38(4)
Editorial
Recent trends in advertising and required research in emerging markets—an Asian perspective
–Jong-Ho Lee & Ji Hee Song [] []
The effect of price fluency and duration framing in price advertisements
–Kikyoung Park & Gangseog Ryu [] []
Text versus pictures in advertising: effects of psychological distance and product type
–Yung Kyun Choi, Sukki Yoon, Kacy Kim & Yeonshin Kim [] []
Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
–Sang Yong Bok & Junsang Yeo [] []
The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry
–Moon Young Kang, Yonglim Choi & Jeonghye Choi [] []
Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
–Hyerin Ryu & Sunkyu Jun [] []
Rival-benefiting effect of advertising: experimental extension and empirical investigation
–Tae Ho Song, Sang Yong Kim, Ho Kim & Jin Won Lee [] []
When are personalized promotions effective? The role of consumer control
–Hye Young Kim, Ji Hee Song & Jong-Ho Lee [] []