Relationship Marketing Slides
Introduction
Lena Steinhoff and Rob Palmatier are making available 100 slides on relationship marketing
Relationship Marketing in the Digital Age: Teaching Materials
Lena Steinhoff and Rob Palmatier are offering teaching materials (100 slides) that accompany their new book:
Go to and download slides that may be useful for many different courses. Feel free to use slides even if you are not interested in using the book