TOC: J Vacation Mar
Introduction
Journal of Vacation Marketing, 25(3)
Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator
–Sandra Maria Correia Loureiro, Michael Breazeale, and Antonia Radic [] []
Motivation and attachment to a diving destination: The case of Medes Islands (Catalonia, Spain)
–Ramon Palau-Saumell, Santiago Forgas-Coll, Javier Sánchez-García, and Lluís Prats [] []
Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans
–Michael Lever and Rumaila Abbas [] []
Understanding of online hotel booking process: A multiple method approach
–Sangwon Park, Yizhen Yin, and Byung-Gak Son [] []
Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups
–Osnat Roth-Cohen and Tamar Lahav [] []
Tourists’ power perception at an ethnic festival: A qualitative approach
–Jin Wei and Guangquan Dai [] []
The moderation of gender and generation in the effects of perceived destination image on tourist attitude and visit intention: A study of potential Chinese visitors to Australia
–Songshan (Sam) Huang and Robert van der Veen [] []
Identifying whale-watching tourist differences to maximize return on investment
–Aaron Tkaczynski and Sharyn Rundle-Thiele [] []