TOC: J Global Mar
Introduction
Journal of Global Marketing, 32(3)
Editorial
New Research on Designing Elements of an International Marketing Mix
–Ajay K. Manrai [] []
The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements
–Christian Schimmelpfennig [] []
Performance of International Retailers: Empirical Evidence of an S-Curve Relationship
–Boryana V. Dimitrova, Saejoon Kim & Brent Smith [] []
The Profile of Research on Exporter–Importer Relationships: A Chronological Analysis
–Bilge Aykol [] []
Functional and Social Value of Chinese Brands
–Shuang Yang, Fernando R. Jiménez, John Hadjimarcou & Gary L. Frankwick [] []