TOC: J Advancement Mar Ed
Introduction
Journal for Advancement of Marketing Education, 27(1)
Exploring Sources of Marketing Knowledge for Small Business Decision Makers
Donald R. Bacon & Abigail B. Schneider
Gamification Using a Choose-Your-Own Adventure Type Platform to Augment Learning and Facilitate Student Engagement in Marketing Education
Jennifer Bechkoff
Hidden Learning: Measuring Student Learning in the Marketing Capstone
Chip E. Miller, Andrew Bryant & Andrew Norman
Examining International Students’ Expectations of Third-Party Community Engagement as a Value Co-Creation Mechanism
David Fleischman, Maria M. Raciti & Meredith Lawley