TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 13(2)
Rebuilding a global brand under crisis – case of a global brand Maggi
Rajesh Kumar Srivastava
Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia
Salmi Mohd Isa, Grace Sze Sze Lim, and Phaik Nie Chin
Patient satisfaction with the quality of care in Ghana’s health-care institutions
Aaron Asibi Abuosi and Mahama Braimah
The return on investment from international patient programs in American hospitals
Ishani Patel, Tricia J. Johnson, Andrew N. Garman, Samuel Hohmann, Paola Pescara, Jarrett Fowler, and Shabnam Daneshgar
Country-of-origin and brand positioning for health care services
Katherine A. Meese, Thomas L. Powers, Andrew N. Garman, Seongwon Choi, and S. Robert Hernandez
Inexorable transformation in healthcare-seeking behaviour: a paradigm of choice
K.R. Pillai, Soundarya Nallavalli, and Christina Immaculate
Co-creating value with suppliers: a conceptual framework
Paulo Sergio Altman Ferreira
Does CSR matter in the pharmaceutical distribution industry?
Gholamhossein Mehralian, Leila Zarei, Mehdi Akhgari, and Mohammd Peikanpour