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Consumer Behavior and Decision Sciences

Introduction

Nathaniel Ashby seeks input on a new MS degree in Consumer Behavior and Decision Sciences

Harrisburg University of Science and Technology is preparing to launch a new Master of Science in Consumer Behavior and Decision Sciences in the fall of 2020. To better serve our students and the field of consumer behavior and market research we seek to gain insights from you – their future academic advisors and employers. We would be grateful if you would take a few minutes to answer a very brief survey (6-7 questions) that will help shape our curriculum so that it reflects the needs of the broader consumer behavior and market research community.

If you are currently employed primarily in an academic setting please follow this link:

If you are currently employed primarily in a business/governmental/NGO setting please follow this link:

Thank you in advance for your insights.

Nathaniel J.S. Ashby
Program Lead & Assistant Professor – Cognitive Analytics
NAshby@HarrisburgU.edu