ÂÜÀòÉç¹ÙÍø

ICMI 2019

Introduction

International Conference for Marketing in the Insurance industry, Paris, 17-18 Oct 2019; Deadline 31 Aug

CALL FOR PAPERS
FIFTH INTERNATIONAL CONFERENCE FOR MARKETING IN THE INSURANCE INDUSTRY

The Association for Insurance Marketing is happy to welcome you to the Fifth International Conference for Marketing in the Insurance Industry (ICMI). After four previous successful editions, the 5th ICMI conference will take place at IPAG Business School, one of the main French management schools, in the vibrant quartier of Saint Germain de Près, in the heart of Paris, on October 17th and 18th, 2019.

The conference is organized by a group of leading academics from all over the world who are specialists in Marketing in the Insurance Industry. Participants will have the opportunity to present their research and networking.

For more information about the Association for Insurance Marketing:

()

JOIN US!

DESCRIPTION OF THE CONFERENCE

The insurance industry is undergoing radical changes due to new legislations, technological innovations, digital transformation and changes in customer behaviors. The Fifth International conference for Marketing in the Insurance industry (ICMI) accepts contributions from scholars and professionals interested in marketing aspects and impacts in the insurance industry. Professionals in the field are invited to submit their work. Contributions may apply (but are not limited to):

  • Digital transformation of the insurance industry
  • Multichannel behavior in the insurance industry
  • E-insurance
  • Consumer behavior
  • The new role of the agency in the insurance industry
  • The relationship between actuarial sciences and marketing
  • Big data for marketing in the insurance industry
  • Loyalty and customer satisfaction in the insurance industry
  • Gamification
  • Product development
  • Customer Lifetime Value in the insurance industry
  • Ethics in the insurance industry
  • Practical case studies from marketing in the insurance industry

IMPORTANT DATES

  • Deadline for full paper submissions: August 31st, 2019
  • Notification of acceptance/rejection: September 15th, 2019
  • Registration deadline: September 30th, 2019
  • Conference event: October 17th and 18th, 2019 – IPAG Business School, 184 Bd Saint Germain, 75006 PARIS, FRANCE

SCIENTIFIC COMMITTEE

  • Ilaria Dalla Pozza, Marketing Professor IPAG Business School, Paris, France
  • Peter Mass, Marketing Professor, University of St. Gallen, Switzerland
  • Julie Robson, Marketing Professor, Bournemouth University, UK
  • Joel Wagner, Marketing Professor, HEC Lausanne, Switzerland
  • Lionel Texier, Associate Director Risk and Analysis, Paris, France

SUBMISSION

You are kindly invited to submit your contribution, an extended abstract (maximum 2000 words) or a full paper (max 6000 words), preferably in English, (but French contributions may be accepted) to the Fifth International Conference for Marketing in the Insurance Industry by by August 31st, 2019.

Please send your contribution by August 31st, 2019 by email to:

Ilaria Dalla Pozza, Marketing Professor, IPAG Business School, Paris
ilaria.dallapozza@ipag.fr

REGISTRATION

The deadline for registration is September 30th, 2019. The fee includes conference materials, coffee breaks, dinner on October 17th and lunch on October 18th, 2019. Conference registration:

  • Academics: €150
  • Professionals: €180
  • PhD students: €90

CONTACT

Conference chairs:

Association for insurance marketing: