TOC: Qual Mar Res Intl J
Introduction
Qualitative Market Research: An International Journal, 22(2)
Guest editorial
Anita Whiting, David L. Williams, and Joe Hair
Tackling social media data analysis
Violetta Wilk, Geoffrey N. Soutar, and Paul Harrigan
The value of social networking sites in hotels
Sarah Diffley and Patrick McCole
Praise or revenge: why do consumers post about organizations on social media
Anita Whiting, David L. Williams, and Joe Hair
Unlocking value through an extended social media analytics framework
Gavin Jiayun Wu, Zhenning “Jimmy” Xu, Saeed Tajdini, Jie Zhang, and Lei Song
Challenges to masculinity in a feminized digital space
David E. Williams, Elly-Jean Nielsen, Melanie A. Morrison, and Todd G. Morrison
Exploring social media addiction among student Millennials
Stacy Grau, Susan Kleiser, and Laura Bright
Firm-level perspectives on social media engagement: an exploratory study
William Hallock, Anne L. Roggeveen, and Victoria Crittenden