ÂÜÀòÉç¹ÙÍø

TOC: Psych Mar

Introduction

Psychology & Marketing, 36(7)

Emotions, deliberations, and end-of-life products
Xiaojing Sheng, Penny M. Simpson, Judy A. Siguaw

Feelings and functionality in social networking communities: A regulatory focus perspective
Anjala S. Krishen, Orie Berezan, Carola Raab

The importance of advertising skepticism for brand extension appeals
José Mauro da Costa Hernandez, Scott A. Wright, Felipe M. Affonso

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions
Matthew M. Lastner, Patrick Fennell, Judith A. G. Folse, Dan H. Rice, McDowell Porter III

Gifts as conduits in choice overload environments
Niki Papadopoulou, Karine Raïes, Pedro Mir Bernal, Arch G. Woodside

When self-customization backfires: The role of a maximizing mindset
Gia Nardini, Aner Sela