TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 38(3)
Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses
–Hualu Zheng, Lu Huang, and William Ross, Jr. [] []
When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge
–Cristel Antonia Russell, Anne M. Hamby, Joel W. Grube, and Dale W. Russell [] []
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
–David M. Houghton, Edward L. Nowlin, and Doug Walker [] []
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
–Maarten J. Gijsenberg and Peter C. Verhoef [] []
Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group
–Mohammed El Hazzouri and Leah K. Hamilton [] []
Policy Watch
Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping
–Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Stella Adams, Anneliese Lederer, and Paul C. Lubin [] []