TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(5)
Impact of Digital Transformation on Value Creation in Fintech Services: An Innovative Approach
–Katarzyna Boratynska [] []
Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley
–Sascha Kraus, Moritz Schleich, Andreas Tröster & Norat Roig-Tierno [] []
Mapping retailing research with bibliometric indicators
–Carolina Nicolas, Leslier Valenzuela-Fernandez & José M. Merigó [] []
Omnichannel Shopper Segmentation in the Fashion Industry
–Ana Mosquera, Emma Juaneda Ayensa, Cristina Olarte Pascual & Yolanda Sierra Murillo [] []
Governmental Financial Reporting Reforms and Relationship Marketing: An Analysis of International Public Sector Accounting Standards Implementation
–Shakirat Babatunde [] []
Promotion and Economic Impact of Foreign Tourism
–José María Martín Martín, José Manuel Guaita Martínez & Andrea Burgos Mascarell [] []
Review
Social franchising: A bibliometric and theoretical review
–Felicia Naatu & Ilan Alon [] []