TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 29(3)
Commentary essay on “blueprinting the service company – managing service processes efficiently”
–Sabine Fließ & Michael Kleinaltenkamp [] []
Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt
–Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy & Len Tiu Wright [] []
Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs
–Yong Tang, Meiling Zhong, Hongyao Qin, Yuxuan Liu & Lingxiao Xiang [] []
Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions
–Felix Septianto, Jake An & Bambang Soegianto [] []
Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
–Arch G. Woodside & Pedro Bernal Mir [] []