TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 10(3)
On standing out and fitting in
–Russell Belk [] []
Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels
–Yuli Liang & Chuanlan Liu [] []
Novelty seeking as driving factor for fashion apparel innovators: A qualitative investigation
–Farrah Zeba & Shirshendu Ganguli [] []
Sustainability and customer equity: Evaluation of citing networks and contributions
–Juran Kim, Yang Sun, Kyung Hoon Kim & Seungmook Kang [] []
Pop-up retailing objectives and activities: A retrospective commentary
–Gary Warnaby & Charlotte Shi [] []
Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary
–Kim Willems & Malaika Brengman [] []