TOC: J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 4(3)
Human or Robot? Consumer Responses to Radical Cognitive Enhancement Products
Noah Castelo, Bernd Schmitt, and Miklos Sarvary
The Doctor-of-the-Future Is In: Patient Responses to Disruptive Health-Care Innovations
Stacy Wood and Kevin Schulman
How a New Product Idea Is Generated Impacts Market Desirability: Innovators’ Ideation Strategies and Innovation Success
Maria Sääksjärvi and Katarina Hellén
Putting a Price on User Innovation: How Consumer Participation Can Decrease Perceived Price Fairness
Ashley Stadler Blank and Lisa E. Bolton
Look at Me! Or Don’t… : How Mere Social Presence Impacts Innovation Adoption
Lidan Xu, Ravi Mehta, and Kelly B. Herd
To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption
Jaeyeon (Jae) Chung and Leonard Lee
Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions
Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, and Jennifer J. Argo