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Global Perspectives by Camille P. Schuster, Professor Emerita at Cal State San Marcos, and Michael J. Copeland, retired P&G, is now available on Apple Books and Amazon. This book provides an excellent overview of cultures around the world and their approach to business. It is available t an affordable price of $4,99 so it can be assigned in addition to your normal textbook for class. If there are any questions please contact Camille Schuster at cpschuster@gmail.com

TABLE OF CONTENTS

ACKNOWLEDGEMENTS

PREFACE

CHAPTER 1: UNDERSTANDING GLOBAL DYNAMICS
Thinking Globally
Role of Government and Legal System
Location and Environment
Marketplace Conditions
Communication
Culture
Conclusion

CHAPTER 2: CLASSIFICATION OF CULTURES MODEL
Classification of Cultures Model
Figure 1
Northwestern and Central Europe
North America, Australia, and New Zealand
Mediterranean Europe
Central and South America
Eastern Europe and Russia
India
China and Overseas Chinese
Japan and Korea
Middle East
Africa
Implications
Figure 2

CHAPTER 3: GLOBAL BUSINESS PRACTICES MODEL
Figure 3
Structure Elements
Northwestern and Central Europe
Role of Government
Rule of Law
Hierarchy
North America, Australia, and New Zealand
Role of Government
Rule of Law
Hierarchy
Mediterranean Europe
Role of Government:
Rule of Law
Hierarchy
Central and South America
Role of Government
Rule of Law
Hierarchy
Eastern Europe and Russia
Role of Government
Rule of Law
Hierarchy
India
Role of Government
Rule of Law
Hierarchy
China and Overseas Chinese
Role of Government
Rule of Law
Hierarchy
Japan and Korea
Role of Government
Rule of Law
Hierarchy
Middle East
Role of Government
Rule of Law
Hierarchy
Africa
Role of Government
Rule of Law
Hierarchy
Concluding Comments

CHAPTER 4: PROCESS ELEMENTS
Figure 3
Northwestern and Central Europe
View of Privacy
Time/Punctuality
Flow of Activities
North America, Australia, and New Zealand
View of Privacy
Time/Punctuality
Flow of Activities
Mediterranean Europe
View of Privacy
Time/Punctuality
Flow of Activities
Central and South America
View of Privacy
Time/Punctuality
Flow of Activities
Eastern Europe and Russia
View of Privacy
Time/Punctuality
Flow of Activities
India
View of Privacy
Time/Punctuality
Flow of Activities
China and Overseas Chinese
View of Privacy
Time/Punctuality
Flow of Activities
Japan and Korea
View of Privacy
Time/Punctuality
Flow of Activities
Middle East
View of Privacy
Time/Punctuality
Flow of Activities
Africa
View of Privacy
Time/Punctuality
Flow of Activities
Concluding Comments

CHAPTER 5: COMMUNICATION ELEMENTS
Figure 3
Northwestern and Central Europe
Truth
Words
Style
Logic
North America, Australia, and New Zealand
Truth
Words
Style
Logic
Mediterranean Europe
Truth
Words
Style
Logic
Central and South America
Truth
Words
Style
Logic
Eastern Europe and Russia
Truth
Words
Style
Logic
India
Truth
Words
Style
Logic
China and Overseas Chinese
Truth
Words
Style
Logic
Japan and Korea
Truth
Words
Style
Logic
Middle East
Truth
Words
Style
Logic
Africa
Truth
Words
Style
Logic
Concluding Comments

CHAPTER 6: FINAL THOUGHTS

REFERENCES

ABOUT THE AUTHORS

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