TOC: Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 23(1)
The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy
Mohammad Taherdangkoo, Beikpour Mona, and Kamran Ghasemi
The moderating influence of involvement with ICTs in mobile services
Cristina Calvo-Porral and Manuel Nieto-Mengotti
Different kinds of research shoppers, different cognitive-affective consequences
Nuria Viejo-Fernández, María José Sanzo-Pérez, and Rodolfo Vázquez-Casielles
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis
Daniel Belanche, Isabel Cenjor, and Alfredo Pérez-Rueda
Facebook’s power: factors influencing followers’ visit intentions
Francisca Blasco-Lopez, Nuria Recuero Virto, Joaquin Aldas Manzano, and Daniela Cruz Delgado
Setting acceptable prices: a key for success in retailing
F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, and Manuel A. Moreno-Prada