TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 13(2)
The impact of source credible online reviews on purchase intention
Uttam Chakraborty
The marketing organization’s journey to become data-driven
Debra Zahay, Debika Sihi, Laurent Muzellec, and Devon S. Johnson
Digital marketing adoption and success for small businesses
Wendy Ritz, Marco Wolf, and Shaun McQuitty
Antecedents and consequences of customer engagement on Facebook
Robert Hinson, Henry Boateng, Anne Renner, and John Paul Basewe Kosiba
Email is evil!
Ali Bassam Mahmoud, Nicholas Grigoriou, Leonora Fuxman, Dieu Hack-Polay, Fatina Bassam Mahmoud, Eiad Yafi, and Shehnaz Tehseen
Fraud abroad
Jake David Hoskins and Ryan Leick