TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 29(1)
If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men’s basketball programs
–Matt Ryan Huml, N David Pifer, Caitlin Towle & Cheryl R Rode [] [Google Scholar]
The university brand and social media: using data analytics to assess brand authenticity
–James Pringle & Samantha Fritz [] []
Data mining approach to professional education market segmentation: a case study
–Mehraneh Davari, Payam Noursalehi & Abbas Keramati [] []
Social media and the university decision. Do prospective students really care?
–Alison B. Shields & Adam Peruta [] []
Do flexible admission systems affect student enrollment? Evidence from UK universities
–Hiba K. Massoud & Rami M. Ayoubi [] []
Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
–Esperanza Garza Salgado & Marcelo Royo Vela [] []
Brand equity of academics: demystifying the process
–Azadeh Shafaei, Mehran Nejati & Nina Maadad [] []
Hedonic and utilitarian value: the role of shared responsibility in higher education services
–Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong & Nina Krey [] []