TOC: J Mar
Introduction
Journal of Marketing, 83(4)
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
–Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, and Yanwei Zhang [] []
Knowing What It Makes: How Product Transformation Salience Increases Recycling
–Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales [] []
Successfully Communicating a Cocreated Innovation
–Helen Si Wang, Charles H. Noble, Darren W. Dahl, and Sungho Park [] []
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
–Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara, and Joost M.E. Pennings [] []
Immediate Responses of Online Brand Search and Price Search to TV Ads
–Rex Yuxing Du, Linli Xu, and Kenneth C. Wilbur [] []
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
–Stephen J. Carson and Mrinal Ghosh [] []
Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations
–Jayati Sinha and Rajesh Bagchi [] []