TOC: J Mar Man
Introduction
Journal of Marketing Management, 35(7/8)
Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company
–Giacomo Gistri, Matteo Corciolani & Stefano Pace [] []
Store artification and retail performance
–Ana Vukadin, Jean-François Lemoine & Olivier Badot [] []
Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation
–Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena & Bidit Lal Dey [] []
Servant, friend or master? The relationships users build with voice-controlled smart devices
–Fiona Schweitzer, Russell Belk, Werner Jordan & Melanie Ortner [] []
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
–Agnès Helme-Guizon & Fanny Magnoni [] []
Consumer transits and religious identities: towards a syncretic consumer
–Victoria L. Rodner & Chloe Preece [] []
‘From a mother to another’: creative experiences of sharing used children’s clothing
–Elaine L. Ritch [] []